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The website sec.sendwordnow.com has the following on the web site, "Send Word Now is the worldwide leader in emergency notification and incident management." I viewed that the webpage also said " At Send Word Now, Every Message Counts." They also said " Streamline your companys communication needs. Click here to try it now. Send Word Now Receives 2013 DHS Small Business Achievement Award. Send Word Now Short-Listed for 2013 Business Continuity Paper of the Year. Send Word Now Advantages White Paper. The Benefits of Multi-Modality - White Paper." The meta header had Send Word Now as the first search term. This keyword is followed by emergency notification, mass notification, and incident management which isn't as important as Send Word Now. The other words they used was business continuity planning. emergency notification service is included but might not be seen by web crawlers.